Generative AI: Transforming Creativity, One Algorithm at a Time
How adept is this technology at mimicking human efforts at creative work? Well, for an example, the italicized text above was written by GPT-3 , a “large language model” (LLM) created by OpenAI, in response to the first sentence, which we wrote. GPT-3’s text reflects the strengths and weaknesses of most AI-generated content. First, it is sensitive to the prompts fed into it; we tried several alternative prompts before settling on that sentence. Second, the system writes reasonably well; there are no grammatical mistakes, and the word choice is appropriate. Third, it would benefit from editing; we would not normally begin an article like this one with a numbered list, for example. Finally, it came up with ideas that we didn’t think of. The last point about personalized content, for example, is not one we would have considered. Overall, it provides a good illustration of the potential value of these AI models for businesses. They threaten to upend the world of content creation , ...